Position Summary:

The Digital Marketing Manager will be responsible for leading interpretation of data, supporting and developing web analytics strategies, focusing on keyword analysis and research, and analyzing focused data to make recommendations for the optimization of our project and CSO client base. To be successful in this role, you need experience with various web analytics tools, looker dashboards, SEO, keyword research, GA4 (Google Analytics 4), experimentation, process sustainment, and a deep understanding of website optimization, user experience, and content management systems.

The ideal candidate will have experience quantifying, qualifying, and analyzing online experiences with the goal of improving website performance, consulting on opportunities driven by key metrics, and supporting short and long-term goals. In addition, this position will function within a cross-functional capacity to strategically and tactically service clients to drive an optimal combination of service and support.

The C2 Group is located in Grand Rapids, Michigan. We support a flexible and remote work environment. Our preference for this position will be candidates located in Michigan or the Midwest, allowing for occasional trips to Grand Rapids.

About C2:

The C2 Group is a Midwest based digital thought leader that creates and supports world class content management experiences. C2 drives digital value creation with our special blend of strategy, candor and team. We rely on trust and clear communication to do our work. The foundation of our culture is one of coaching and partnerships, enabling the talented people we work with, both internal and clients, to thrive.

Core Values:

Intentional – Intent drives how we engage in our work and interact with others. Deliberate action, focus, willingness, empathy, and staying calm under pressure each exemplify being intentional. We seek to be purposeful in our actions and thoughtful in our delivery.
Enthusiastic – Enthusiasm shapes our actions while demonstrating knowledge, passion, and confidence. Our work requires maintaining a realistic and positive vision for the future. Whether it is in service to team or task, we look to engage with a positive focus and energy.
Low Ego – Maintaining a low ego provides the right context for serving others. While we are all talented and unique contributors, we realize success is a team pursuit. We aspire to be accountable, receptive to feedback, and team oriented.

Accountabilities of the Digital Marketing Manager:

Architect analytic strategies in support of client initiatives

Drive analytic reporting process and efficiencies
Target correct metrics relevant to The C2 Group service offerings
Capture reporting around client-specific initiatives
Implement resources to drive and review set analytics targets

Interpret data and provide recommendations/consultation

Drive process analytics improvements and efficiencies including, but not limited to performance, traffic, and conversion
Assist in backlog refinement process by identifying potential performance gaps
Build optimization process to track impact as a means of identifying future work
Standardize dashboards and reporting in a centralized location

Create, centralize, and share client measurement plans

Manage and regularly report on key client metrics, including Pageviews, Sessions, New visitors, Returning visitors, Traffic sources, Bounce rate, and Conversions
Create strategic plans to align client accounts with overall analytics service packages tailored toward the unique business objectives

Implement and modify dashboards and web analytics tools

Manage tools and licensing required for software pertaining directly to the analytics and content strategy process
Identify workflow issues/bottlenecks, proactively shape backlog recommendations, escalate when necessary
Identify, track, and offer solution outcomes for SEO workbooks, Content audits, Measurement plans, Analytic reports, Google Analytics implementation and curation

Support for analytics, content, and marketing consultation

Act as a key voice in the C2 digital marketing space while supporting sales efforts
Interface with clients as a point-of-consultation to support metrics, opportunities, scope, and/or challenges

Manage external partners

Oversee external digital marketing partner’s overall project efforts
Monitor and scale capacity accordingly
Determine partner skill sets and communicate effectiveness accordingly

Education & Experience:

Bachelor's degree specializing in Digital Marketing with a technical discipline, computer science or equivalent work experience
Eight (8) or more years of experience in a related field
Experience with Google Analytics, KPI Dashboards, PowerBI, Content Management Systems, and content optimization
Optimizely experience a plus