Position Overview | Marketing and Digital Sales Director

Position Summary:

The C2 Group’s Marketing and Digital Sales Director will focus on team results and achievements, primarily over both marketing efficiency (lead generation), and sales effectiveness (deals won). The role will oversee the entire lifecycle of marketing and sales with a focus on new business generation and account development, both aimed at the result of total sales closed. To be successful, the Marketing and Digital Sales Director must be both strategic and hands-on. As a member of The C2 Group leadership team, this role will lead by example while actively participating in all aspects of the marketing and sales process as well as overall company strategy.

The C2 Group is located in Grand Rapids, Michigan. We support a flexible and remote work environment. Our preference for this position will be candidates located in Michigan allowing for occasional trips to Grand Rapids.

About C2:

The C2 Group builds, integrates, and delivers business-critical web solutions that get the most from technologies, tools, and teams. Our primary focuses include UX/UI design, web and application development, cloud hosting, and ongoing support.

Core Values:

  • Intentional – Intent drives how we engage our work and interact with others. Deliberate action, focus, willingness, empathy, and staying calm under pressure each exemplify being intentional. We seek to be purposeful in our actions and thoughtful in our delivery.
  • Enthusiastic – Enthusiasm shapes our actions while demonstrating knowledge, passion, and confidence. Our work requires maintaining a realistic and positive vision for the future. Whether it’s in service to team or task, we look to engage with a positive focus and energy.
  • Low Ego – Maintaining a low ego provides the right context for serving others. While we are all talented and unique contributors, we realize success is ultimately a team pursuit. We aspire to be accountable, receptive to feedback, and team-oriented.

Accountabilities of the Marketing and Digital Sales Director:

Lead, manage, and hold the Marketing and Digital Sales team accountable

  • Support and promote the company values, culture, and HR processes
  • Lead, coach, and manage direct reports
  • Recruit, reward, and recognize employees
  • Provide the necessary training opportunities, tools, and resources for the team’s success
  • Give clear direction in weekly team checkpoints
  • Conduct individual “same page” reviews with direct reports
  • Manage performance feedback in quarterly conversations and annual performance reviews
  • Distribute sales leads and manage sales compensation on an ongoing basis

Own marketing strategy and process

  • Develop and execute marketing strategy in line with company annual and quarterly goals
  • Assist in new offering development based on market trends
  • Stay current with competitors with similar services
  • Maintain a C2 presence in the Midwest digital agency landscape
  • Document, maintain, and ensure marketing processes are followed by all
  • Report on marketing activity results with clear measurables and lessons learned

Own sales strategy and process

  • Develop and execute sales strategy in line with company annual and quarterly goals
  • Qualify prospects against established target audience / market
  • Oversee successful handoffs of sold work to Delivery team
  • Prioritize sales activity and pipeline management in alignment with company goals and upcoming capacity
  • Document, maintain, and ensure sales processes are followed by all

Lead goal forecasting and reporting

  • Drive quarterly and annual sales forecasting to inform goals
  • Report weekly on progress made toward goals to Leadership
  • Ensure new and account pipeline activities are adequate to achieve sales goals
  • Ensure accurate use of client relationship management tools (CRM)

Drive Lead Generation

  • Generate marketing leads through campaigns and inbound strategies
  • Maintain key channel relationships and industry presence
  • Manage technology partner relationships
  • Own The C2 Group website
  • Oversee creation of all marketing materials

Lead ‘close business’ activities

  • Meet quarterly and annual company sales goals
  • Support and guide direct reports to meet sales goals
  • Oversee successful handoffs of sold work to Delivery team

Own proposal and contract management

  • Maintain all boilerplate contract language for proposals, SOWs, MSAs, and pitch decks
  • Guide legal counsel communication to ensure forward-thinking, quality contract language
  • Drive scoping activities and contract reviews to ensure accurate contract creation
  • Ensure accurate use of contract creation tools

Education & Experience:

  • Bachelor’s degree specializing in business administration, sales, marketing, IT, computer science or equivalent work experience.
  • Minimum of two (2) years managing a team.
  • Three (3) to five (5) years of experience in digital agencies.
  • Previous experience with the sale of services.
  • Proven ability to hit financial or sales goals.
  • Experience with developing client-facing account plans.
  • Proven prior RFP response/proposal experience.
  • Preferred: Proposal responses in complex IT arena.
  • Preferred: Web design and development service experience, either in delivery of or sales of.